The Umios Planet Way

Rethinking seafood,
from the ocean forward.

Umios Planet is a food brand born from the ocean.
We believe seafood can be delicious, nourishing, and responsible—at the same time.

By rethinking how fish are valued and enjoyed,
we aim to create food that fits today’s lives while respecting the world we depend on.

The Context

An Ocean Full of Fish.
Too Much Pressure.
Too Little Variety.

Every morning, fishing ports land a wide variety of fish.
Yet most of us eat only a small number of species.

As demand concentrates on the same fish, pressure on the ocean grows. Meanwhile, many perfectly edible and nutritious fish are overlooked, sometimes discarded, sometimes labelled as unwanted.

This imbalance is not about scarcity.
It’s about how we choose.

The Ocean’s Impact
in Numbers

Our Point of view

Seeing value beyond market labels

We believe seafood can be delicious, nourishing, and responsible at the same time.

The problem is not that there are too many fish.
It’s that we value too few of them.

By rethinking how fish are selected and enjoyed,
we can expand choice, reduce pressure, and rediscover diversity.

Episode #1

The Potential and Challenges of the Ocean

Episode #2

Add slider functionnality

Planetary Health

Good for the ocean.
Good for people.
Good for the future.

Food is not separate from the planet. It connects ecosystems, economies, and human well-being.
The concept of planetary health recognizes that human health and environmental health are interdependent.
To nourish people sustainably, our food systems must operate within ecological limits.

Seafood is part of that balance.

What Matters to Us

Planet

We work with the ocean, not against it.

We support sustainable fishing practices and make thoughtful choices about the resources we use. By valuing a wider variety of fish, we help reduce pressure on overfished species and contribute to healthier marine ecosystems over time.

People

Good food should support everyday well-being.

We make the most of the ocean’s bounty to create foods that are nourishing, balanced, and easy to enjoy. Natural ingredients, thoughtful preparation, and respect for flavor come together to support both body and mind.

Connection

Food is a relationship.

Between fishers, communities, consumers, and the sea. By creating value from overlooked species, we aim to return benefits to fishing communities and build a food system rooted in fairness, transparency, and mutual respect.

For the Ocean. For Life.

For the Ocean. For Life.

Black Sea Bream.
Rediscovered.

Once widely appreciated, Black Sea Bream quietly faded from everyday menus.
Not because it changed, but because demand did.
Today, we choose to see it differently.

Natural Nutrition

Light, balanced, and naturally rich in protein.
An ingredient shaped by the sea, simple, digestible, and nourishing without excess.

Taste & Heritage

A fish once served on celebratory tables.
Its refined umami and delicate texture reflect a long culinary tradition, not a passing trend.

Sourcing with Care

In direct partnership with fisheries in Okayama.
Working closely with those who know the sea best, ensuring freshness, fairness, and long-term trust.

Bringing the ocean closer to everyday life.