The Umios Planet Way
Rethinking seafood,
from the ocean forward.
Umios Planet is a food brand born from the ocean.
We believe seafood can be delicious, nourishing, and responsible—at the same time.
By rethinking how fish are valued and enjoyed,
we aim to create food that fits today’s lives while respecting the world we depend on.
The Context
An Ocean Full of Fish.
Too Much Pressure.
Too Little Variety.
Every day, fishing ports land an extraordinary variety of fish. Yet most of us see only a handful of familiar species.
The rest are pushed aside—not because they aren’t good, but because they don’t fit the market. Perfectly edible fish are discarded. Others are labeled “problem fish” simply because there are too many of them.
Take Kurodai, for example. Once prized in western Japan, changing diets and ocean conditions have left this delicious fish overlooked and undervalued. Many species with real potential never reach our plates.
This imbalance is not about scarcity. It’s about how we choose.
The Ocean’s Impact
in Numbers
Our Solution
Seeing value beyond market labels
We believe the answer begins with seeing value differently.
At Umios Planet, we use Maruha Nichiro’s decades of seafood-processing expertise to turn overlooked marine resources into food worth choosing.
By doing so, we expand the variety on the table, create additional income for fishing communities, and reduce pressure on the ocean’s ecosystems.
This is how seafood belongs on the table in a changing world.
Current
Seafood System
✗ Excessive price pressure
✗ Food loss
✗ Declining seafood culture
✗ Biodiversity loss
Umios System
✓ Fair price
✓ Fair pay
✓ Direct-to-consumer model
✓ Ocean conservation
✓ Unlocking underused species
✓ Rich seafood culture
✓ Well-being
What Matters to Us
Planet
We commit to working with the ocean within its limits. That means reducing waste, supporting responsible fisheries, and making fuller use of what the ocean already provides, so taking food from the sea doesn’t come at the expense of its future.
People
By focusing on high-quality seafood protein, naturally efficient to absorb and rich in essential nutrients, we support modern bodies and long-term wellbeing, while exploring seafood’s role as a viable protein source in a changing food system.
Connection
We rebuild relationships between the ocean, producers, and consumers. Through fair sourcing, transparent supply chains, and renewed fish cultures and stories, we help people reconnect with where their food comes from, and with the responsibility that comes with taking from the sea.
For the ocean, for life
For the ocean, for life
Big Ideas,
Real Impact
Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Planetary Health
Good for the ocean.
Good for people.
Good for the future.
Food is not separate from the planet. It connects ecosystems, economies, and human well-being.
The concept of planetary health recognizes that human health and environmental health are interdependent.
To nourish people sustainably, our food systems must operate within ecological limits.
Seafood is part of that balance.
